Joel Shore


Joel Shore combines his experience in retail distribution, banking, data processing and storage, programming, systems analysis, photography, color-managed workflow, and fine-art printing with his industry insight to develop custom editorial content of impeccable quality. An award-winning technology journalist, author, and editor for more than 20 years, he sees products and technologies in their historical perspective.

Joel is founder and owner of Reference Guide, a professional services firm that develops high-quality custom editorial content for technology companies, consumer electronics manufacturers, print and online publications, and other media outlets. He also is a popular keynote speaker at industry events, vendor sales meetings, trade shows, product launches, and seminars. Joel currently is a columnist for Software Test & Performance magazine, and is the host and moderator for many online webinars, including Ziff Davis Enterprise’s eSeminars Live and all 12 installments of the 2008 IBM/Intel Virtual Conference Series.

Prior to founding Reference Guide, Joel was editor-in-chief of ITworld.com, the IDG Web site for IT executives. But he is perhaps best known as the co-founder and longtime award-winning director of the Computer Reseller News (CRN) Test Center. And yes, it was Joel Shore who first had the guts to publish a review calling Microsoft’s Office 95, “a hoax.” Two years later, he surprised his readers — and Microsoft — again when he pronounced Office 97 “a triumph.”

Joel has written and published more than a thousand product reviews, penned several long-running influential opinion columns, and is the author of more than a dozen books on personal and business computing. He is a past winner of the coveted Most Astute Product Reviewer award from Press Access, voted on by his peers in the technology publishing industry. Joel has been a guest on dozens of television and radio shows and remains in demand as an entertaining speaker, known for his in-your-face, contrarian opinions. His on-stage antics at Comdex, PC Expo, and other trade shows are the stuff of legend.

Joel also served for five years as senior systems analyst at a major Northeastern bank, as director of point-of-sale systems for two national retail chains, as a programmer/analyst, and as a retail merchandise planner. He is an award-winning fine-art photographer who crafts museum-quality giclée archival prints from his worldwide travels for sale to private collectors, and is an event photographer covering theater, weddings, sports, and other events. In his spare time, Joel continues his 30 years as a bass guitarist, and travels extensively in pursuit of his fine-art photography. He holds multiple degrees from the University of Connecticut. 



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