White Papers

Readable. Compelling. Convincing.

A white paper helps readers understand. Understand your company. Understand its philosophy. Understand a new product. Or understand a new technology initiative.

Unfortunately, most white papers are so densely written, they are a chore—and often a bore—to read. Joel Shore crafts high-quality white papers, written in an accessible and engaging, yet authoritative and penetrating tone, that ensures your key message gets read and gets remembered.

View sample white papers


Successful White Papers:

Educate potential customers

Introduce a new technology concept

Interpret a new methodology

Show how to cut costs or boost productivity


White Papers Are Not:

Sales brochures

Press releases

Price lists

Specification sheets



Ready to position your company? Contact Joel Shore for a confidential white paper consultation.




“Joel learned our technology quickly and crafted a white paper that was a key part of our recent national press tour. I recommend him without hesitation.”

—Brent Israelsen,
Chairman and CEO,
NxLight Inc.














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